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One common hiring mistake: Hiring more of the same. Everyone thinking the same way doesn’t produce new results.

This is very different from finding talent who align and fit in with the culture.

I’m always confounded at the prevalence of this mistake. It limits creativity.

Another creativity-enducing nugget shared in this 40-second spot: Time away from the desk, quiet time to contemplate, talking with people who have diverse perspectives, and looking beyond your own backyard and outside your industry for new ideas.

(Consultants can also be a great source of alternative perspectives.)

For more on fastcompany:

The founder of travel startup Peek shares how she stays open to inspiration, wherever it finds her.

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